“We want to do an album that is totally different,” admits Dice. “Why don’t we make a song that you want to listen to and not try to dissect for meaning? Like in rock music, like with System Of A Down. I like the idea that there is this sound and groove that we can put in to hip-hop. Most rappers rap how miserable their life is or how wealthy they are now. We can’t do that, especially being in the Philippines. So we’re thinking why don’t we make songs that make people happy and make them smile. The image that hip-hop is creating these days is negative. Always about the best rap or rapping about rapping. They don’t appear to appreciate the small things in life. They don’t really appreciate the technology like the cell phone. That’s a big thing. When we were in Japan we appreciated the whole concept of technology in life, being away from home, being a stranger. We were like lost in translation and no one understood us.”

The band hopes that the change will help them attain greater success.

“We want a wider audience, hip-hop is like a narrow margin of music, like 10%,” states Hi-C.

“And 90% of our market want to be rappers. They go to our show and think they can do better, go home and record stuff,” adds Dice. “Which isn’t a bad concept,” he concludes smiling.

Interview by Andrew Mclean 2006
Photography © Dice & K9 2007